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Giant Screen vs IMAX Screen: What’s the difference between the two?

Giant screens and IMAX screens are the most common display screens in our daily lives. The former covers all large screens, while the latter is mainly used in large-screen theaters. Next, we will elaborate on the specific differences between the two.

Giant Screen Vs IMAX Screen: Image Projections

IMAX screens provide people with high-definition and immersive images through original projection technology, starting with the IMAX GT LASER (also called IMAX GT laser or first-generation laser IMAX) launched in 2015. Three years later (2018), a dual 4K laser projection system (also called the second-generation laser IMAX system) was launched.

Imax Screen
Imax Screen

The image quality, sound quality, and screen image have all been greatly upgraded. Relatively speaking, the image technology contained in the giant screen is completely different depending on the device. Common giant screens include large billboards that are projected by laser or composed of several LED panels. Although large LED billboards often attract people’s attention, there is still a big gap in sound quality and image quality from IMAX screens.

Giant Screen vs IMAX Screen:Viewing Experience

From the perspective of viewing experience, if you compare IMAX images with giant screen 3D billboards, the two may not give the same feeling, and different people may get different conclusions. Personally, I think that in a short period of time, giant screen 3D billboards may be slightly better, but overall, giant screens are not as good as IMAX screens. Because on the market, all giant screen 3D billboards are no more than 5 minutes, and there is a big gap with the viewing experience of IMAX screens that can easily last more than 90 minutes.

Giant Screen Vs IMAX Screen:Size

The size of a giant screen is relative, not absolute, so as long as the display device exceeds the conventional size, it can be considered a giant screen. For example, the screens of our commonly used mobile phones are usually less than 7 inches, so when a mobile phone manufacturer makes the size of the mobile phone screen more than 7 inches, it can be called a giant screen.

Giant Screen
Giant Screen

The size of the IMAX screen has special requirements. The general IMAX screen is greater than 20 meters wide and greater than 6 meters high (Note: Only a very small number of IMAX theaters are less than 20 meters wide because they were built earlier or use the first generation of IMAX projection systems).

Giant Screen Vs IMAX Screen:Different Application Scenarios

As two different display screens, their application scenarios are naturally different. Giant screen is a concept that can be applied to any screen, while IMAX screen usually refers to theaters with IMAX playback licenses. Let’s take a look at the application scenarios of the two.

Application scenarios of giant screen

As long as the screen used is shocking enough and the screen is relatively large (usually there is no specific size requirement), it can be called a giant screen. Giant screen is also called Jumbotron. The following are some application scenarios of giant screen.

Advertising industry

In various commercial centers, shopping centers, airports, stations and other places with huge traffic, various exciting large-screen advertisements can be played through giant screens to attract the attention of passers-by, thereby helping companies to better promote products or brand information. Whether indoors or outdoors, giant screens are always the most eye-catching.

City landmarks

Many commercial scenes regard giant screens as landmarks of local cities. The more famous ones are the Times Square 3D billboards and the Shinjuku 3D billboards. In addition, in China, 3D billboards are usually called 3D LED displays. There are also many 3D billboards that have become landmark buildings in the cities where they are located, such as “Qi Xiaomo” in Wuhan, Hubei, and the giant pandas in Taikoo Li, Chengdu.

Sports events

For fans who like to watch various sports events, the various large screens in the stadium are no strangers. The large stadium LED display can better show the wonderful scenes of the stadium, allowing fans watching on the spot to immerse themselves in it.

Information release

In some press conferences, product launches and other sites, there will definitely be no lack of giant screen decorations. Because the giant screen can be used to play videos and pictures, its use is very flexible. For example, if a product launch needs to display pictures and ppt, you only need to edit the information in advance and then import it into the giant screen for display. If you want to play a video, you can directly connect it through the interface behind the screen.

Application scenarios of IMAX

IMAX is a projection technology. We have previously made a detailed introduction in “IMAX vs. Dolby Cinema : Which one has a better experience“. Next, let’s take a look at what application scenarios there are for IMAX.

Cinema

IMAX originally used large-screen cinema displays as a marketing point, so no matter which cinema it is, as long as it is marked with the word IMAX, when we enter the cinema, we can see a very spectacular cinema display. Some use movie screens for projection, and some use LED displays for direct playback. Generally speaking, the price of a cinema that uses LED displays is usually much higher than that of a cinema that uses movie screens for projection.

Car display

Some high-end models will be equipped with high-quality car displays, and use “IMAX-like experience” to describe the experience that the car display brings to customers. Models such as BMW’s new generation 5 Series and Tiggo 7 New Energy Champion Edition have launched similar slogans, which shows that IMAX has become synonymous with high-end car displays.

Science and Technology Museums and Museums

When showing scientific documentaries, astronomical phenomena, historical events, etc., if the screen is too small, it is impossible to fully and clearly display the content to be described, and it is even more impossible to provide an immersive experience. The IMAX screen can just solve this problem. The largest immersive IMAX experience hall is inside the information ball in Las Vegas.

Summary

We have made a detailed comparison between the giant screen and IMAX screen for daily use. I believe that through this article, you will have a deep understanding of the two screens.

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