The Most Popular 3D Billboard Advertising Examples Worldwide

With the proliferation of various advertising methods, the competition in the advertising industry is becoming increasingly intense. As a result, advertisers are constantly trying new advertising forms. Currently, the most stunning form is the 3D billboard.

At present, many economically strong countries around the world have launched this type of 3D advertisement. Below are the most comprehensive 3D billboard advertising examples we collected from around the globe over a week. We believe less than 20% of people have seen them all—will you be the lucky one?

The Most Popular 3D Billboard Advertising Examples Worldwide

New York Times Square 3D Billboard Examples

As one of the most prosperous cities in the United States, New York Times Square has the most concentrated number of 3D billboards, and various 3D billboards of different shapes are played in turn every day. Here are some of the most popular 3D billboard advertising examples on social media in Times Square, New York:

Water Whale

The Water Whale 3D billboard is a project operated by the top American outdoor advertising company, SILVERCAST Media. It transforms a 30,000 square foot screen into a whale shape made of water, pioneering the conversion of 2D to 3D outdoor billboards and is one of the earliest outdoor 3D billboards.

Coca-Cola

Unlike other 3D billboards, this one consists of 1,760 moving LED display columns, each capable of moving up and down, giving a very magical feeling.

Netflix

Netflix has created several 3D billboards to promote its movies on its platform. The most popular 3D billboard advertising example is for “Resident Evil.” Displayed in Times Square in 2022, it showed a Licker jumping inside the glass, breaking it, and escaping, scaring passersby with its grotesque appearance.

HBO

HBO’s Times Square billboard for “House of the Dragon” is equally stunning. When you glance up casually, you might suddenly see a dragon breathing fire at you.

Star Wars

This is a large digital 3D billboard produced by Industrial Light and Magic (ILM). It shows people when the iron gate is raised, Darth Vader, the number one villain in Star Wars, is dragging his lightsaber along the ground to the sides of the screen to overlook everyone, and then turns back.

BMW i4 M50

Located at the corner of 47th Street and 7th Avenue in Times Square, this large 3D billboard showcases a realistic BMW i4 M50. This model evolved from the 1972 BMW 1602 Elektro.

Jack the Reaper

Created by the Groove Jones team, this large outdoor 3D billboard mainly promotes the Spirit Halloween brand. The screen shows Jack reaching out with two skeleton hands, as if trying to grab the souls of passersby.

Tiger

Samsung Galaxy launched a phone advertisement with a large tiger roaring at passersby, finally breaking the “glass” and escaping. This ad was also shown in Japan’s Shinjuku district, which will be introduced later.

Cyberpunk & Chromebook

A 3D billboard created by Google, Nvidia and CD PROJEKT RED to promote the Chromebook plus cloud game “Cyberpunk 2077”. In addition to promoting Chromebooks, the ad also reminds fans of Cyberpunk that a hidden Easter egg will be provided for the community to crack when the ad goes online.

Balenciaga and Fortnite

A collaboration project by Balenciaga and Fortnite, the screen shows a strange-looking virtual animal named “Doggo” wearing Balenciaga clothes, making funny moves.

LG 3D Text

Launched by LG in Times Square, this 3D text ad transitions and rotates from LG’s logo to “Life’s Good” in 3D text, lasting about 30 seconds, reminding people to live better.

Google and Galaxy Z Flip 4

A joint 3D billboard by Google and Samsung promotes the Galaxy Z Flip 4, Google Assistant, and YouTube Music on an outdoor screen, achieving three promotions with one ad.

Ray-Ban

Ray-Ban sunglasses, a well-known brand, promoted a classic pair of sunglasses in Times Square. The screen shows a giant pair of sunglasses seemingly about to fall on people’s heads.

Spider-Man

As a symbol of justice, Spider-Man is loved by many. The screen shows two Spider-Men fighting Venom, creating a stunning visual effect.

Hypersloths

Created by Israeli artist Evgeni Krachak, a giant sloth appeared on the screen. Its cute appearance made many people stop and look.

UPS Store

UPS Store created an interesting linkage picture by combining 3D LED display with truck LED display screen. We can see from the picture that UPS Store packs all the goods and then sends the packed goods into the truck through the conveyor belt.

Of course, it is not that the “goods” are really loaded into the truck, but by grasping the time, the goods on the screen above are just right to be transferred to the screen of the truck, giving people the illusion that the goods are loaded into the truck.

Japanese 3D Billboard Advertising Examples

Calico Color Cat

This calico color cat is one of the earliest 3D characters launched in Shinjuku, Japan. It is also a way of promoting Japan’s tourism economy. It has become one of the landmark buildings in Shinjuku. We have previously introduced the production process of this cat in detail. If you are interested, you can click here: The Creation Process of Shinjuku’s 3D Cat

Tiger

Since the 3D billboard in Shinjuku is played by multiple 3D materials in turn, in addition to the most common tricolor cat, other 3D materials will be played, and one of them is the tiger that appears right after the tricolor cat.

It also put the same advertisement in Times Square, New York, USA. If you have carefully read the information I wrote before, you should notice it.

Imma

Imma is the first virtual character created by Japanese company Aww. With the image of a girl with short pink hair, it has a large number of fans on social platforms such as Ins and Facebook. Lenovo took a fancy to the influence of Imma, so it jointly produced a 3D advertising video to play on the 3D LED display in Shinjuku District.

Hachiko

This creative 3D billboard in Shibuya, Tokyo, shows an Akita dog running across screens to fetch a frisbee, a rare multi-screen interactive effect.

Panda

Compared to the calico cat, tiger, and Akita dog, the 3D panda billboard is less known due to its smaller size and location at a corner rather than a busy intersection.

Dragon Ball Super

“Dragon Ball Super” is also a creative advertisement in Shinjuku District, Japan. We can see from the screen that Frieza in Dragon Ball is provoking passers-by.

Pokémon GO

Although Pokémon GO is not as popular as Dragon Ball, it is not less well-known around the world, especially for people born in the 1990s, and basically few people don’t know this anime. This advertisement was made to celebrate the International Cat Day. The various “cats” in Pokémon GO are used as the theme of this time, which attracts people’s attention very well.

Yayoi Kusama & Louis Vuitton

Yayoi Kusama is a well-known Japanese artist. Through cooperation with Louis Vuitton, she appeared on the billboard of Shinjuku Station in a funny and interesting image. We can see from the picture that Yayoi Kusama, wearing an octopus-like hat, is looking out at us, and the image is very funny.

Nike

This is a 2021 cooperation project between Nike Manufacturer (Tokyo) and Japanese creative collective Cekai. Igarashi, head of advertising operations, said that when we saw the 3D billboard effect in Shinjuku District, we decided to create an interesting 3D billboard. After many days of hard work, this unique 3D billboard was officially exhibited on the square in Shinjuku District and received great attention.

Chinese 3D Billboard Advertising Examples

Although New York Times Square in the United States is the first country to show a 3D billboard, it can only rank second in terms of the number of 3D billboards. As the country with the world’s first economic strength, China has the largest number of 3D billboards in the world.

Not only first-tier cities have a considerable number of 3D billboard cases, but also some second-tier and third-tier cities have many. I’m sorry that we can’t list them one by one for you. We only select some of the most popular 3D billboard cases in the past three years.

Science-loving Boy

The large outdoor 3D billboard installed on the ground square of Wei Ke Xing Cheng in Licang District, Qingdao is eye-catching. Unlike traditional 3D billboards, the 3D billboard installed this time consists of two parts. The upper part is a huge 3D LED display screen, and the lower part is a large cube composed of multiple small cubes. There is also a small door in the middle of this cube for entry, which is very innovative.

Undersea Ship

The Fortune Building in Laoshan, Qingdao, plays a ship in the deep sea. It is reported that the project is 45 meters long, 10 meters high, and a total of 50 square meters. From 7:30 to 22:30 every day, various 3D materials are played continuously. The submarine ship is the most typical example.

Astronaut

To celebrate the “Shangjieli Beer Festival”, Qingdao Zhongshan Road used a curved 3D display screen to project a 3D astronaut using his fingers to draw a heart for people. Many people came to participate in the event and exclaimed: The event of the century-old “Old Street” is so amazing this time!

Qi xiaomo 

Qi Xiaomo(Chinese name:祁小蓦) is the first naked-eye 3D billboard in Zhongjia Village, Hanyang, Wuhan. Once it was unveiled, it attracted a large number of people in the market to come and watch and take pictures.

On the screen, we can see “Qi Xiaomo” appearing in a black racing suit and a helmet. After tapping the screen a few times, “Qi Xiaomo” appeared as a girl with refreshing short hair, and then waved to the crowd.

High-speed Train

A large 480-square-meter 3D screen at Wuhan Railway Station shows a high-speed train, with dual 4K ultra-HD displays for single or dual-screen display.

Colorful Deer

This is a huge naked-eye 3D billboard located on Zhongbei Road in Wuhan, covering an area of ​​1,488 square meters. According to relevant persons in charge, this is the largest 3D billboard in Wuhan at present. The screen reaches the 8K outdoor display level, and can still present realistic details even in the daytime.

From the screen, we can see a huge colored deer on the right looking at passers-by, as if conveying auspiciousness to everyone.

Zhuge Panda

As the iconic animal of Chengdu, Sichuan, we can basically see its figure on many large outdoor LED screens in Chengdu, but the “Zhuge Panda” played by Yingjia Building on Chunxi Road in Chengdu is very novel to people.

From the screen, we can see a “Zhuge Panda” holding a feather fan and wearing a blue robe. It looks honest and follows the light spot all the way in the video, and then the light spot turns into various local attractions, which is very interesting.

Virtual Human

The 3D LED display screen near the Taikoo Li business district in Chengdu is playing a 30-second 3D video. We can see from the video that a blue virtual person is looking at passers-by. Then, the blue light on the virtual person gradually fades, and the body gradually returns to the skin color of ordinary people. Finally, the video ends after displaying “FLINT ART”.

Alien

Also in the business district of Taikoo Li in Chengdu, we can see on the screen an alien with a white body and a color-changing luminous mask on his face, looking around, and occasionally stretching out his big hands to grab.

Lion

A 3D lion breaks “glass” and escapes, similar to Times Square’s tiger, scaring viewers in Taikoo Li, Chengdu.

Colorful Balloons

Located in the commercial district of Hongxing Road in Chengdu, there is a huge 3D display screen. Although the playback time is very short, only 15 seconds, the picture is still very shocking. From the picture, we can see many 3D colored balloons, and then they burst one after another, forming colorful clouds and mist, which feels very wonderful overall.

Gold Ingots

A large 300-square-meter 3D screen on Shengli Middle Road in Zhangjiakou shows gold ingots flying out of the screen, symbolizing prosperity.

UFO

A large 3D billboard with an area of ​​1,600 square meters is placed near XINCC in Quanchengli, Jinan, Shandong. It not only has an 8K ultra-high-definition effect, but is also the largest 3D LED display in Jinan. The realistic and shocking 3D effect made the crowd couldn’t help but shout: “Wow, a UFO is flying out!”

Elephant

This is a 3D billboard next to Dongfeng Square in the center of Kunming, Yunnan. We can see a huge elephant stretching out its elephant feet, giving people a shocking feeling. It is understood that the area of ​​this screen reaches 2,184 square meters, which is equivalent to the size of 6 standard basketball courts. This is not only the first and largest naked-eye 3D large screen in Yunnan Province, but also an important way to create a charming neighborhood and enhance the city’s image.

Golden Dragon

On February 6 this year, a golden dragon appeared on Beijing Road in Guangzhou Yuexiu with dazzling naked-eye 3D visual effects. It is reported that the naked-eye 3D video of “Dragon Soaring Across the Seas” played on the screen was jointly created by 4K Garden and the Guangzhou Beijing Road Cultural Core Area Management Committee, which means “Dragon travels thousands of miles and peace is rising all over the world.” It is worth noting that it is more realistic and shining than the dragon in Guangzhou Zhengjia Plaza before.

Mascot

Unlike other 3D billboards, the naked-eye 3D billboard on Wensan Road in Hangzhou was mainly made to promote the Asian Games, and generally only broadcasts various public service advertisements or government propaganda films, and does not accept other commercial advertisements. Therefore, it is slightly different from other 3D billboards that specialize in broadcasting commercial advertisements.

DIMMO

This is a character displayed by Pop Mart in the 3D billboard in Beijing Sanlitun Taikoo Li. We can see DIMMO flying out of the screen with a camera. The person in charge of Beijing Sanlitun Taikoo Li said: “Through the high-definition naked-eye 3D large screen at the L-shaped corner of Taikoo Li South District, people’s visual sense has an unprecedented impact, opening up a new digital experience interaction for consumers.”

Conclusion

These 3D billboard advertising examples have become local landmarks, providing vivid visuals that easily immerse people. However, due to the high cost of 3D billboards, they are usually found only in city centers.